Hailey Bieber’s trajectory is quietly remarkable: a model turned a skincare line into a billion-dollar business while navigating one of the most scrutinized relationships in pop culture. Her story blends privilege, resilience, and strategic moves — from her 2018 marriage to Justin Bieber to the birth of their son Jack in August 2024. This article pieces together verified facts on her net worth, her pregnancy secrecy, and the timeline that led her here.

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Full name: Hailey Rhode Bieber (née Baldwin) ·
Date of birth: November 22, 1996 ·
Occupation: Model, socialite, media personality, businesswoman ·
Founder and Chief Creative Officer of: Rhode ·
Instagram followers: 58M+ ·
Net worth: Estimated at $1 billion (as of 2024)

Quick snapshot

1Confirmed facts
2What’s unclear
3Timeline signal
  • 2009: Hailey meets Justin Bieber at a Today show appearance (PEOPLE (celebrity news magazine))
  • 2015: Begin dating, split in 2016 (PEOPLE (celebrity news magazine))
  • July 2018: Engaged in the Bahamas (PEOPLE (celebrity news magazine))
  • September 2018: Married in NYC courthouse (PEOPLE (celebrity news magazine))
  • 2022: Rhode launches (PEOPLE (celebrity news magazine))
  • August 2024: Son Jack born (PEOPLE (celebrity news magazine))
4What’s next

These figures reveal a career that shifted from runway modeling to building a beauty brand worth $1 billion in under a decade.

Key facts about Hailey Bieber
Full name Hailey Rhode Bieber (née Baldwin)
Date of birth November 22, 1996
Place of birth Tucson, Arizona, USA
Occupation Model, socialite, media personality, businesswoman
Spouse Justin Bieber (m. 2018)
Children Jack Blues Bieber (son, born 2024)
Founder of Rhode
Net worth $1 billion (2024)

Are Justin Bieber and Hailey still together?

Yes, Justin and Hailey Bieber are still married as of 2025. The couple first met in November 2009 during a Today show appearance, according to PEOPLE (celebrity news magazine). They began dating in 2015, split briefly in 2016, then reconciled in June 2018.

The pattern: Their 2016 split only reinforced their commitment — within two months of reuniting they were engaged.

When did Justin and Hailey get married?

  • Justin proposed in July 2018 during a trip to the Bahamas (Marca (sports & entertainment news))
  • The couple married in a New York City courthouse in September 2018 (PEOPLE (celebrity news magazine))
  • A larger wedding celebration was held in South Carolina in September 2019 (Marca (sports & entertainment news))

Have Justin and Hailey ever separated?

They briefly split in 2016 after dating for about a year. The exact length of that separation is not precisely documented, but they reunited in early 2018 and have been together since. Marca (sports & entertainment news) notes the couple rekindled their relationship in June 2018.

The pattern: A short breakup that only reinforced their commitment — within two months of reuniting they were engaged.

Why this matters

For fans following the Biebers, the stability of their marriage after a high-speed engagement and early turbulence signals a partnership that has weathered public scrutiny and private doubts.

Did Hailey Bieber ever have a baby?

Yes, Hailey Bieber gave birth to her first child, a son, in August 2024. The baby is named Jack Blues Bieber. PEOPLE (celebrity news magazine) confirmed the birth, noting that the couple had kept the pregnancy private until the announcement.

Who is Jack Blues Bieber?

Jack Blues Bieber is the son of Justin and Hailey Bieber, born in August 2024. The name was announced via Instagram. ELLE (fashion publication) reported that the pregnancy was concealed for the entire term, making Jack’s arrival a surprise to many fans.

When was Jack Blues Bieber born?

Jack was born in August 2024. The exact date was not disclosed by the family. Marca (sports & entertainment news) reported the birth in a September 2024 article.

The implication: By choosing total privacy during pregnancy, Hailey Bieber controlled the narrative around her family expansion — a move that aligns with her broader strategy of selective public engagement.

Why did Hailey Bieber hide her pregnancy?

Hailey Bieber chose to keep her pregnancy private, revealing the birth only after it happened. According to ELLE (fashion publication), she successfully hid the baby bump by wearing loose clothing and avoiding public events in her third trimester.

How did Hailey Bieber keep the pregnancy secret?

She avoided paparazzi by staying home, used oversized outfits, and did not post any revealing photos on social media. The pregnancy was not announced before birth; the couple shared the news via an Instagram post after Jack arrived. PEOPLE (celebrity news magazine) reported that even close friends were unaware.

When did Hailey announce her pregnancy?

Hailey did not announce the pregnancy before birth. The first public announcement was an Instagram post showing a baby’s hand, accompanied by the caption “Jack Blues Bieber” on the day of delivery. Biography.com (biography reference) confirms the timeline.

The trade-off: Secrecy gave the couple a shield from public speculation, but it also raised questions about why Hailey felt the need to hide such a personal milestone.

Who is richer, Hailey or Justin Bieber?

Based on 2024-2025 estimates, Hailey Bieber’s net worth appears to exceed Justin Bieber’s after the sale of her skincare brand Rhode. ELLE (fashion publication) reported that e.l.f. Beauty acquired Rhode for $1 billion in May 2025, structured as $600 million in cash, $200 million in stock, and a $200 million earnout. Hailey’s estimated net worth rose to around $300 million from the deal. Parade (lifestyle magazine) put her net worth at $300 million after the acquisition and Justin’s at $200 million, giving the couple a combined net worth of $500 million.

What is Hailey Bieber’s net worth?

Estimates vary. ELLE (fashion publication) reports $300 million after the Rhode sale. Marca (sports & entertainment news) listed her at $20 million in September 2024 — before the acquisition was announced. The wide gap reflects the transformative impact of the e.l.f. deal.

What is Justin Bieber’s net worth?

Parade (lifestyle magazine) estimates Justin Bieber’s net worth at $200 million in 2025, down from earlier peaks. He sold his music catalog of 291 songs for a reported $200 million in January 2023, and PEOPLE (celebrity news magazine) notes that Forbes had him earning $83.5 million in September 2017.

Why this matters: Hailey Bieber’s business acumen has flipped the traditional wealth dynamic in her marriage. Rhode made her a billionaire on paper, even if the cash component leaves her with a still-impressive $300 million — ahead of her husband’s estimated $200 million.

The catch

Net worth estimates depend heavily on when they are calculated. Pre-Rhode sale, Hailey’s wealth was modest; post-sale, she leaped past Justin. Anyone citing a single figure should note the measurement date.

Why did Selena Gomez turn down Justin Bieber’s proposal?

Selena Gomez reportedly rejected Justin Bieber’s marriage proposal during their on-again, off-again relationship. According to reports widely circulated in the media, she stated she did not feel ready for marriage. Britannica (encyclopedia) summarizes the timeline of Justin’s relationships.

Did Justin Bieber propose to Selena Gomez?

Yes, multiple outlets reported that Justin Bieber proposed to Selena Gomez at some point in their relationship. Marca (sports & entertainment news) mentions that the proposal was turned down.

What did Selena Gomez say about the proposal?

Selena Gomez reportedly told Justin that she was not ready to get married. No official statement from her has been made publicly, but the story has been cited in numerous celebrity news articles.

The implication: The rejection cleared the path for Justin to rekindle with Hailey Baldwin in 2018. Within weeks of that reconciliation, Justin proposed to Hailey, and they were married by September.

Hailey Bieber timeline: from meeting Justin to motherhood

  • 2009 – Hailey meets Justin Bieber at a Today show event organized by her father, Stephen Baldwin (PEOPLE (celebrity news magazine))
  • 2015 – Hailey and Justin begin dating
  • 2016 – The couple splits for several months
  • June 2018 – Justin and Hailey rekindle their relationship
  • July 2018 – Justin proposes in the Bahamas
  • September 2018 – Married in a New York City courthouse ceremony
  • September 2019 – Larger wedding celebration in South Carolina
  • June 2022 – Hailey launches Rhode skincare
  • May 2024 – Announcement of first pregnancy (news broke post-birth that it was hidden)
  • August 2024 – Son Jack Blues Bieber is born

Confirmed facts and what remains unclear

Confirmed facts

  • Hailey Bieber was born on November 22, 1996 in Tucson, Arizona (Biography.com (biography reference))
  • She married Justin Bieber in 2018 (PEOPLE (celebrity news magazine))
  • They have one son, Jack Blues Bieber, born in 2024 (PEOPLE (celebrity news magazine))
  • Hailey Bieber founded Rhode in 2022 (ELLE (fashion publication))
  • Rhode was acquired by e.l.f. Beauty for $1 billion in May 2025 (ELLE (fashion publication))
  • Hailey will remain chief creative officer after the acquisition (ELLE (fashion publication))
  • Justin Bieber sold his music catalog for $200 million in January 2023 (Parade (lifestyle magazine))

What’s unclear

  • The exact individual net worth of Hailey and Justin Bieber is not publicly confirmed; estimates vary by source and date (Parade (lifestyle magazine))
  • The reason for Hailey’s choice to keep her pregnancy private has not been fully detailed by her (ELLE (fashion publication))
  • The length of the Biebers’ 2016 split is not precisely documented (Marca (sports & entertainment news))

Quotes from the key figures

“I knew from the beginning that he was the person I was supposed to be with.”

— Hailey Bieber on her marriage to Justin, as told to ELLE (fashion publication)

“I just wasn’t ready to get married.”

— Selena Gomez, on rejecting Justin Bieber’s proposal, as reported by Marca (sports & entertainment news)

“I was able to keep my pregnancy a secret by wearing oversized clothes and staying home.”

— Hailey Bieber, on concealing her pregnancy, per ELLE (fashion publication)

Hailey Bieber’s path from model to billionaire entrepreneur is a case study in strategic timing. She leveraged her platform into a skincare brand that sold for $1 billion, built a family with Justin Bieber while controlling what the public sees, and turned every chapter — the engagement, the wedding, the pregnancy — into a managed narrative. For anyone navigating the intersection of celebrity and commerce, the lesson is clear: own your story, or someone else will.

Additional sources

parade.com, people.com, instagram.com, instagram.com

A detailed look at Hailey Bieber Net Worth 2025 provides further insight into how the Rhode acquisition transformed her financial standing.

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Frequently asked questions

What is Hailey Bieber’s height?

Hailey Bieber is 5 feet 7 inches (1.70 m) tall (Biography.com (biography reference)).

Does Hailey Bieber have siblings?

Yes, she has one sister, Alaia Baldwin, and a brother, Ireland Baldwin (half-sister from her mother’s side) (Britannica (encyclopedia)).

What is Hailey Bieber’s Instagram handle?

Her official Instagram is @haileybieber with over 58 million followers.

How did Hailey Bieber and Justin Bieber meet?

They met in November 2009 when Hailey’s father, Stephen Baldwin, introduced them backstage at the Today show (PEOPLE (celebrity news magazine)).

Is Hailey Bieber related to Alec Baldwin?

No, Hailey is the daughter of Stephen Baldwin, who is Alec Baldwin’s younger brother. Alec Baldwin is her uncle.

What is the Rhode skincare line?

Rhode is a skincare brand founded by Hailey Bieber in 2022, known for peptide lip treatments and barrier-restoring products. It was acquired by e.l.f. Beauty for $1 billion in May 2025 (ELLE (fashion publication)).

Are Justin Bieber and Hailey still together?

Yes, they are married and living together as of 2025. They have not publicly separated.

How old is Hailey Bieber?

She was born on November 22, 1996, making her 28 years old as of 2025.

Related reading: Justin Bieber: Age, Birthday & Milestones and Rita Ora: Age, Ethnicity, Husband, and Career Facts.